It is usual for us to find that an object, a perfume, and a taste evoke a past time in the blink of an eye, fleeing moments whose memory still lives in us. As the famous Madeleine, in the literary masterpiece by Marcel Proust "In Search of Lost Time", evokes the narrator's memories away, so in a moment the most banal of objects can make us sink into the memory up to make us feel the intense fragrance of our childhood.
In everyday life, there is nothing more effective than jam to feel us children again, an extremely happy period of life for most of us that appears to us and warms our hearts. A roundup of frames with us always ready to sink the "voracious" spoon in the glass jar full of succulent pleasure and our mothers always ready to intervene to prevent yet another indigestion.
Jam, a great invention born from the need to preserve the fruit harvested in the season so that it can be enjoyed in times when it was difficult to find, over time it has become a commonly used product, especially for children. Let's say it clearly, often and willingly, at least for the generation of baby boomers, the use of jam was the way that our mothers devised to make us eat some fruit. It was not the same thing, we know it perfectly, and especially in those years, but with what joy we were always ready to let ourselves be "caught with hands in the jam jar".
In the 60s and 70s, the use of fruit jams grew a lot, also thanks to the impressive development of large retailers, but the more commercial products that were on supermarket shelves were not synonymous with food quality. Often there was very little fruit and instead, there were many sugars and preservatives that stimulated the palate but at the same time created damage to the health of consumers. Since then great progress has been made and good food culture, which focuses on the quality of the product and its health aspects, has taken over the culture of earning itself.
But some companies in the sector, since their origin, have made quality their distinctive feature by offering their customers tasty and genuine jams. In our Tuscan land "F.lli Chiaverini" represents a shining example of a company that has achieved this goal and it's not a coincidence that their jams are increasingly known and appreciated in Italy and the rest of the world.
Their exciting story is well remembered on their official website.
"It was the year 1928, the young Chiaverini brothers decided to found a small company for the production of jams, just outside the city walls of Florence.
The fruits were selected and purchased by local farmers, brought to the kitchens of the new family business, and transformed into jams. The containers were small wooden tubs that were placed in wicker baskets and transported by bicycle to the city shops, which in turn sold the product by weight, in greaseproof paper.
In 1930 the famous cardboard and the aluminum container was born, which also managed to cross national borders, thanks to the expansion of the Florentine trade with representatives of the English Embassy. After a few years, the jams of the Chiaverini company were not only required by the food shops: the 5 kg cans were introduced to also meet the requirements of the pastry shops. Success boosted production; the pots created for cooking fruit and sugar soon made way for the kettles designed by the founders themselves, to be able to double production.
And deliveries also evolve: while Federico Fellini makes the film "La Dolce Vita", the Chiaverini brothers introduce the Lambretta. The Via Locatelli laboratory maintains its manual and artisan tradition but, slowly, it is transformed into a factory. In the 70s the internal research and quality control department was opened, to follow and monitor production in all its phases.
At the end of the millennium the colored jar was introduced, with a tear-off opening and aroma-saving lid, the same in shape and design but in polypropylene for food, which will replace the old aluminized cardboard container from the 1930s.
Then the attention to market trend leads "F.lli Chiaverini" to start the production of jams with fruit from organic farming. Much progress has been made in these 90 years by wooden tubs, but the quality is still that of its origins and the recipes are still those of the family, handed down from generation to generation, for a flavour that has become history. "
Finally, moving on to the use of jams, the first things that come to mind are the tarts and the pairings with the cheeses. Let's leave aside the pairings chapter as an extremely complex topic that we reserve the right to tackle on another occasion.
The recipes of tarts with the use of fruit jam are numerous and we offer you some that you can make using the wonderful products of the "F.lii Chiaverini". Just click on the names and download our recipes.